O´Learys Signage

O'Learys hardly needs an introduction. With its undisputed position as a meeting place for sport, food, and activities, the brand has become an established part of the restaurant scene, not only in Sweden but also in the Nordics, Europe, and Asia.

For over 20 years, we have had the honour of being their complete partner for signage. Over the years, we have delivered solutions to units across Sweden, in our neighbouring countries, and even outside the Nordics. From Lycksele in the north to Ystad in the far south of Sweden. From Bardufoss high up in Norway to Søgne in the south. From Katinkulta in Finland to Europe and even Asia.

Our mission includes:
- External signage
- Internal signage
- Wall concepts and decor

We have grown side by side over the years, and for this, we are incredibly grateful. Being a complete partner for signage to so many units in different environments and countries has given us a deep understanding of the brand and its development.

Every establishment is unique, but the core is the same: to create a clear, well-developed, and consistent experience that breathes O’Learys, no matter where in the world you step inside.

External signage is crucial for creating visibility, recognition, and the right feel even from a distance. Each O’Learys unit has its unique conditions, ranging from city locations and shopping centres to standalone properties.

Therefore, we always develop proposals based on the specific site's conditions, using photographs, site visits, and dialogue with the client. We analyse sightlines, lighting conditions, facade materials, and flows to create a solution that both stands out and adheres to the brand's graphic manual.

Here, several elements often interact in a unified whole:

- Facade signs
- Flag signs
- LED ramps
- Window graphics
- Awnings

Each component contributes to a strong visual expression where colour, material, and lighting are harmonious. The result is a clear and inviting entrance that strengthens the brand and draws guests in.

Internal signage always begins with a thorough mapping. Through site visits and review of floor plans, we create a clear picture of the premises' flows and needs.

Where do guests need guidance?
Where do natural stopping points occur?
How can we combine function with brand experience?

Based on this, we develop a well-thought-out solution for wayfinding and other internal signage. We deliver, among other things:

- WC signs
- Directional signs on ceilings and walls
- Rule signs for shuffleboard
- Bowling numbers
- Styrofoam signs and profile letters
- Other informational and activity-related signs

Balance is key here – the signs should be clear and functional but at the same time blend into the environment and enhance the playful, sporty atmosphere so strongly associated with O’Learys.

A large part of the overall experience is in the walls. The wall concept involves filling the restaurant's surfaces with elements that build atmosphere and identity according to the client's concept and graphic manual.

This can include:
- Gallery walls with sports and theme motifs
- Customised wallpapers
- Wall graphics in cut vinyl
- Large graphic elements and quotes

Here, we create environments that convey energy, history, and sports culture, making each restaurant unique while clearly being part of the O’Learys family. It is in the details that the atmosphere is built.

All the various signage projects begin with a sketching and project planning phase. Here, we lay the groundwork for a successful final result.

Through site visits and meetings with the client, we review all conditions – technical, aesthetic, and practical. We then develop sketches and visualisations that show our design proposals tailored for the specific unit.

This step is crucial. Here, we ensure that every solution:

- Follows the graphic manual
- Meets property requirements and regulations
- Works in reality – not just on paper

Once all parties are confident, we proceed to the next phase.

Once the design and documentation are approved, production begins. Material selection, colour matching, surface treatments, and technical solutions are meticulously quality-assured to ensure the final result meets both our and the client's expectations.

Here, sketches and visualisations are transformed into finished products – whether it's illuminated signs, vinyl graphics, profile letters, or customised wall concepts.

The final step is installation. Our installers ensure that the installation is carried out efficiently, safely, and with the highest precision. Timelines are met, details are adjusted on-site, and each unit is completed with the same thoroughness – regardless of the project's size.

It is only when everything is in place and the environment comes to life that the project is complete.

We are incredibly grateful for the long-standing collaboration with O’Learys. Growing together over the years and being part of the development of so many units means a great deal to us.

Thank you for your trust throughout all these years – we look forward to continuing to accompany you on your journey forward.