Signage for Shops
A shop only has a few seconds to capture a customer's attention. The signage should make it easy to find one's way, but also convey the feeling and identity behind the brand.
At PS Skylt & Inredning, we have experience working with many different types of shops and brands. From exclusive high-end boutiques in Östermalm to larger grocery shops like ICA. Regardless of the shop's size or expression, it's about finding a signage solution that works for the specific location and business.
Start with the shop's identity
No two shops are alike. Therefore, the signage needs to be based on the shop's expression, brand, and the environment in which it will be located.
For an exclusive shop, materials, details, and lighting can be crucial for creating the right atmosphere. In a larger retail chain, clarity, visibility, and recognition may carry more weight. In both cases, the signage needs to feel like a natural part of the business.
We help to find the right expression and take into account both the brand and the practical conditions on site.
Visible from the right direction
A sign shouldn't just look good. It must also be visible from where the customer actually is.
Placement, size, distance, viewing angle, and lighting affect how the sign is perceived. For example, a fascia sign that needs to be visible from a busy street requires different conditions than a sign inside a shopping centre.
With experience from many different retail environments, we help to find a placement and design that makes the signage work in practice.
Signage is more than just the fascia sign
When talking about shop signage, it's easy to think of the logo above the entrance. But a well-thought-out retail environment can contain many more elements.
Shops with large display windows, for example, have great opportunities to use the window areas as part of the signage. Hanging signs in the windows can create visibility even further inside the shop environment, while window decals can be used to promote the brand, campaigns, or other information.
It can also involve entrance signs, projecting signs, opening hours, directions, and signage inside the shop. When the different parts are coherent, it becomes easier to create a clear and uniform expression throughout the customer's interaction with the shop.
When several shops need the same expression
For retail chains, signage often involves more than a single shop. New establishments, rebranding, or updates of existing signs need to be able to be carried out in several places simultaneously while maintaining consistency.
We help our clients with signage programmes and solutions that can be adapted to different properties and shop locations. This way, the brand can have a uniform expression, while the signage is adapted to the conditions at each location.
Every shop has its unique conditions
No two façades or retail environments are alike. The property's design, materials, electricity, fixings, and regulations from property owners and municipalities affect what is possible to do.
Therefore, we always start by looking at the conditions on site. We help to find a solution that works both visually and practically and can also manage documentation for building permits and dialogue with property owners.
A partner for both large and small projects
Whether it's a new fascia sign for a single shop or rebranding multiple units, the goal is the same: to create signage that works for the business and feels right for the brand.
With experience from many different types of shops, we help our clients all the way, from the initial idea to finished signage on site.
