PS Skylt & Inredning wins the Swedish Signage Award 2026
We are incredibly pleased and proud to announce that PS Skylt & Inredning has won the Swedish Signage Award 2026 in the 'Signage Concept' category. The award, organised by SESIGN, the Swedish Signage Association, was presented for our project for Willow Hotel.
It is a project we are very proud of, and therefore it feels especially gratifying to receive this distinction.
A complete signage concept from façade to detail
For Willow Hotel, we were given the honourable task of developing signage for both the hotel's exterior and interior. The project encompassed a complete signage solution where all elements would interact and create a clear identity throughout the hotel.
This is precisely the type of project that is particularly close to our hearts. When we get to be involved in creating signage as a whole, there is an opportunity to work with design, function, and identity and ensure that all parts connect, from the first impression outside to the small details inside the hotel.
On the exterior, Willow Hotel received several exclusive façade signs that tie into the hotel's expression. Internally, we developed a complete wayfinding system including directional signs, room numbers, and other orientation signage.
Materials, colours, and details were chosen with great care to create a cohesive feel. Deep blue and brass became a clear common thread throughout the signage, contributing to the elegant and timeless feeling that characterises the hotel.
Jury's motivation
The jury described the project with the following motivation:
“A seamless Art Deco journey from façade to detail. Deep blue and brass create timeless elegance that guides and becomes part of the architecture at the elegant Willow Hotel.”
This is a motivation we are very happy to receive. For us, signage is at its best when it not only serves a practical function but also becomes a natural part of the environment and architecture.
Thank you for your trust and collaboration
A project like this is realised through excellent collaboration between many different parties. We therefore want to extend a big thank you to Oskar Wernram at WOCAB, Farhad Amiri, hotel owner, and Robert Slavica at Make for the trust to be a part of Willow Hotel and for fantastic cooperation all the way through.
And of course, a big thank you to the jury for the award and to SESIGN for a fine event.
We accept the Swedish Signage Award 2026 with great pride!
